Social media plays a major role in any successful marketing strategy. Many of you use them in the hope of gaining new customers and increasing your sales. Are you getting the results you want? If not, here are 6 practical tips for effective communication on...
Continue ReadingWith the rise of the internet and social networks in Africa, buying behavior has changed significantly. Even if traditional marketing remains rooted in African cultures and traditions, digital marketing is becoming more and more important in the budget of the continent's businesses. Despite the lowest...
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Are you dissatisfied with the results you're getting from your content marketing efforts? You're not alone. A lot of business owners are unhappy with the results they're getting, even though they think they're doing all the right things: Sending out newsletters Updating their social media Checking...
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SEO, or search engine optimization, is part of an ongoing effort to improve your website's search ranking. When someone opens Google and searches for something relevant to your website, you want your link to be placed as far up the listings as possible. SEO makes that...
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Search engine optimization can be extremely challenging, especially if you’re just starting out. Google and other search engines constantly change their algorithms, and the way they rank your website is always updated. Therefore, you need to keep pace with the latest SEO developments in order to stay...
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