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Google Ads agency in Tunisia: campaigns that bring in enquiries, not just clicks.
Your customers search on Google, you pay per click. Web First Rank, a digital agency founded in 2009 in Hammamet, creates, launches and optimises your Google Ads campaigns, links each click to a measured enquiry and reports on every dinar spent. Google's automation does the work, our consultants make the decisions.
- 2009year founded, in Hammamet
- 1,000projects delivered since 2009
- 5Tunisia Digital Awards across three editions
- 5/5rating on Google, read the reviews
What is a Google Ads agency?
A Google Ads agency creates, launches and optimises your advertising campaigns on Google: Search, Shopping, YouTube, Display and Performance Max. Web First Rank, a digital agency based in Hammamet, Tunisia, sets up targeting and conversion tracking, then reports on every expense in a regular report.
Google Ads, formerly Google AdWords, is Google's advertising platform. You buy a placement, per click, on results pages and on partner sites and apps. This is paid search, or SEA: visibility is immediate, but it stops when the budget stops.
To go further: organic search (SEO), AI-driven digital marketing and Google Ads training if you prefer to manage your campaigns yourself.
google ads agency tunisia
Sponsored
The ad: you pay per click
AI answer
The generated answer: ads may appear in it
Organic results: the work of SEO
How a Google auction plays out
Paying more is not enough to come first. Google ranks ads by an Ad Rank that combines the bid, the quality of the ad and of the landing page, and the context of the search. Try it: the order is recalculated when you move the sliders.
You
Advertiser A
Advertiser B
You
Advertiser A
Advertiser B
Conceptual diagram: Ad Rank = bid × quality, in fictional units. Google's actual calculation also takes into account the context of the search and the expected impact of extensions and formats.
Good quality of the ad and of the landing page lowers the cost of a click at equal position: this is where the agency works, beyond the bid.
Which campaign for which goal?
Each campaign type answers a moment in the buying journey. We choose with you those that serve your goal, rather than launching everything at once.
Build awareness
Display
Banners across a wide network of partner sites and apps, for awareness and for retargeting the visitors of your website.
Demand Gen
Visual ads to spark interest, on YouTube, Discover and Gmail, among people who have not yet searched for your product.
Get chosen
Search
Your text ad appears when a person searches for what you sell. This is the intent campaign: the most direct way to get an enquiry.
Dynamic ads
Ads built from the content of your website, to cover searches that your keyword list had not anticipated. Google is evolving this format: we adopt it when it serves your goal.
Sell
Shopping
Your products with photo and price, directly in the results. Reserved for e-commerce, with a dedicated product feed in Google Merchant Center.
Performance Max
An automated campaign that runs across Google's channels (Search, YouTube, Display, Maps, Gmail) according to your conversion goals. It performs well if conversion tracking is reliable.
Not sure of the right starting point? The free diagnostic will tell you. Social media campaigns are a different job: see our community management agency.
Already paying Google, or hesitating to start? A consultant looks at your situation.
Request my free diagnosticGoogle's automation: what it changes, what it does not replace
Google automates more and more: real-time bidding, broad match keywords, Performance Max campaigns. These tools learn from your conversion data. Without reliable tracking, they optimise the wrong goal.
You decide
- The goal: enquiries, sales or calls
- What a good contact is for your business
- The budget and the margin to protect
Google automates
- Bids, at the moment of each search
- The expansion of keywords and audiences
- Delivery across its channels, including in AI answers depending on the country
The agency controls
- The account structure and the keywords to exclude
- Conversion tracking and the signals sent to Google
- Ad and page tests, and the budget spent
Google automates the bid; it does not automate your strategy. Ads may appear in Google's AI-generated answers, without a separate setting, depending on the country and the campaigns: we check what your account covers. Also worth reading: what GEO is.
Our method: your first 12 months
A Google Ads campaign follows four milestones at Web First Rank. At day 7, you receive the audit of your account and the conversion tracking plan. At day 30, the campaigns are live with a first report. At day 90, we optimise on real data. At month 12, an annual review prepares the following year.
Conceptual diagram of how an account learns: the first weeks are used to gather data, the gains come afterwards. No client data.
- Day 7
Account audit and conversion tracking
Audit of the structure, keywords, exclusions and landing pages. Conversion tracking plan validated with you before any spend.
- Day 30
Campaigns live and first report
Campaigns launched, first data, first keywords excluded, first review with your consultant.
- Day 90
Optimisation on real data
Structure, ads, pages and bids adjusted based on what the conversions have shown; first review of the cost per enquiry.
- Month 12
Annual review
Consolidated results, what worked, plan and budget for the following year.
What we measure
A Google Ads account is judged on indicators tied to your business, not on the number of clicks. Here are the six we track, with their definitions.
Cost per acquisition (CPA)
spend ÷ conversions
What an enquiry or a sale obtained through the ads costs you.
Return on ad spend (ROAS)
conversion value ÷ spend
The revenue generated for each dinar spent on advertising.
Conversion rate
conversions ÷ clicks
The share of visitors coming from an ad who do what you expect: call, write, buy.
Impression share
impressions obtained ÷ possible impressions
The share of targeted searches where your ad was actually shown.
Quality Score
score from 1 to 10
A Google indicator based on the expected click-through rate, the relevance of the ad and the quality of the landing page.
Conversion value
amount attributed to an action
What an enquiry or a sale is worth to you: it lets bids aim for profitability, not volume.
A well-built account reads like a plan
The structure of an account determines what Google understands about your business and what you can measure. Here is the organisation we set up.
Google Ads account
Search campaign
Ad group per service
Keywords and ads that mirror each other
Keywords to exclude
Shopping or Performance Max campaign
Product or asset groups
Conversion tracking
Measured actions: call, form, purchase
Example of a structure, to adapt to your business.
How much does a Google Ads agency cost?
A Google Ads campaign has two distinct costs: the advertising budget, paid to Google at each click, and the agency's fees. At Web First Rank, the fees are set on quotation, after an audit of your account and your goals, because they depend on the number of campaigns and the tracking requested.
The advertising budget
Paid directly to Google, at each click. You set it, you cap it per day, and you see it being spent. It does not go through the agency.
The agency's fees
On quotation, depending on the package, the number of campaigns and the tracking requested. They cover creation, management, conversion tracking and the report.
The useful budget depends on the cost of clicks in your market and on your enquiry goal: we calculate it in the audit, without announcing a minimum before knowing your business. For a first idea, request your diagnostic.
Awards and references
Web First Rank has supported SMEs and brands in Tunisia and France since 2009, and has received five awards at the Tunisia Digital Awards, in 2017, 2019 and 2026. Google Ads case studies are published with our clients' agreement: without agreement, we publish no figures.
- 2017Best SEO Campaign, first edition of the Tunisia Digital Awards
- 2019Silver Award, Best SEO campaign
- 2019Gold Award, Best Google Ads campaign
- 2026Gold Award, Jury's favourite, for Tunisie Promo
- 2026Silver Award, Best SEO & SEA campaign, for Sunshine Vacances France
A client describes the support received in SEO and content writing. Watch the video testimonial. Read also the story of the 2026 double award and our work.
The six questions to ask a Google Ads agency before signing
Here is what a well-informed advertiser asks, with what we answer.
Can the agency prove its certifications?
Ask for the certificates and the partner ID, and check them. We introduce your lead consultant to you before we start.
Who will be my contact?
A lead Google Ads consultant, with a traffic manager, reachable by phone and by email.
Does the ad account belong to me?
It should belong to you. We recommend an account in your name, with administrator access for you, so that your data and your history stay with you.
How is the agency paid?
By fees on quotation, separate from the advertising budget you pay to Google. The terms of commitment are set out in the quote.
Which indicators, at what pace?
An online report and phone follow-up, with the cost per enquiry and the conversions. The pace is set in the quote.
Which verifiable cases in my sector?
Cases published with our clients' agreement, visible in our work. Without agreement, we publish no figures.
Your account, your goals, your budget: let's talk about it with a consultant.
Request my free diagnosticThree Google Ads packages, from audit to growth
Each package is quoted according to your business, your campaigns and your goals. You can start with the audit, then move on to management.
Where are you today?
Recommended for you
Package 1, to get clarity
AUDIT
Know what to fix in your account.
Who it is for: an existing Google Ads account.
- Audit of the structure, keywords and exclusions
- Check of conversion tracking
- Review of landing pages
- Prioritised action plan
- Debrief by a consultant
The part played by AI: analysis of search terms and gaps, reviewed and validated by your consultant.
Goal at 90 days: an action plan applied and reliable conversion tracking.
Recommended for you
Package 2, to launch
BASIC
Launch your first campaigns on a sound footing.
Who it is for: a business starting out on Google Ads.
- Opening or taking over the Google Ads account
- Keyword research and selection
- 3 to 5 text ads
- Campaigns, targeting and budget set up
- Conversion tracking with Google Analytics
- Online report and phone follow-up
The part played by AI: management of Google's automated bidding, controlled by your consultant.
Goal at 90 days: campaigns under way and a first measured cost per enquiry.
Recommended for you
Package 3, to grow
FULL
Grow enquiries or online sales.
Who it is for: a business that wants to scale up.
- The whole BASIC package
- Shopping, YouTube or Performance Max campaigns depending on your business
- Ad and landing page tests
- Regular commented report
- A Google Ads consultant and a traffic manager
The part played by AI: Performance Max and automated bidding, with exclusions and signals controlled by your consultants.
Goal at 90 days: a falling cost per enquiry and campaigns that expand.
Optional extras
- Advanced tracking with Google Tag Manager and Google Analytics 4, to measure every enquiry.
- Google Merchant Center feed to prepare your products for Shopping campaigns.
All three packages include a lead consultant and access to your online report.
Our commitments, and what we do not promise
No agency can guarantee a position or a number of sales on Google Ads: the result depends on bids, budget and competition. Web First Rank commits to what it controls: reliable conversion tracking, explained optimisation decisions and a regular report of what was spent and obtained.
Web First Rank is a digital marketing agency founded in 2009 in Hammamet. It has supported 1,000 projects since its creation, in SEO, online advertising, social networks, web creation and video. Discover our team, our agency and the work of a Google Ads consultant.
Reliable tracking before the first spend
We check that every call, form or purchase is properly measured before launching the campaigns.
Nothing is optimised without being explained
Every important change to the account is explained to you: what was changed, why, with what expected effect.
You keep control of the budget
The budget is paid to Google, capped per day, and you see what is spent.
No figure without the client's agreement
We publish a result only if it is verifiable and the client has accepted it. No guaranteed position, no return announced before a test.
Free Google Ads diagnostic: your priorities in 7 days
Enter your website address and your goal. A consultant analyses your business, your market and, if you have one, your Google Ads account.
- A look at your account or your project
- A campaign structure suited to your business
- Three measurable priorities, presented by a consultant
Avenue Hedi Ouali, 8050 Hammamet. (+216) 31 445 411, hello@webfirstrank.com
Frequently asked questions
What is paid search (SEA) and how does it differ from SEO?
Paid search buys a place on Google, billed per click, with immediate visibility. Organic search (SEO) builds lasting visibility without paying for the click, but more slowly. The two complement each other: paid search delivers results straight away, organic search reduces your dependence on the budget.
How much does a Google Ads agency in Tunisia cost?
Two distinct costs: the advertising budget, paid to Google, and the agency's fees, set on quotation after an audit of your account and your goals. We do not announce a price before knowing your business, because it depends on the number of campaigns and the tracking requested.
What advertising budget should I plan to start?
It depends on the cost of clicks in your market, your conversion rate and your enquiry goal. We calculate it in the audit from these three elements, then cap it with you per day.
How long before the first results?
Ads are visible as soon as Google approves the campaigns. Automated bidding needs conversion data to stabilise: the first weeks are used for learning. We hold a first review at day 30 and an optimisation review at day 90.
Can you guarantee first place or a number of sales?
No, and be wary of agencies that do: position depends on bids, quality and competition. We commit to conversion tracking, explained decisions and a regular report.
Does the Google Ads account belong to me?
It should belong to you. We recommend an account in your name, with administrator access for you, so that your data, your history and your tracking stay with you, even if you change provider.
What is the difference between Google Ads, Performance Max and AI Max?
Google Ads is the platform. Performance Max is an automated campaign that runs across several Google channels. AI Max is an option for Search campaigns that widens their reach using AI. In the audit, we check what suits your account before activating it.
Can my ads appear in Google's AI answers?
Google has announced that ads may be displayed with generated answers, without a separate setting, depending on the country, the language and the campaign type. We check what your account covers and monitor the search terms concerned.
Agency, freelancer or in-house management: which to choose?
A freelancer or an in-house team may suit a small account. An agency brings a team (consultant and traffic manager), methods and regular follow-up. To manage it yourself, take our Google Ads training.
How do I get started with Web First Rank?
Fill in the free diagnostic form or call us. A consultant looks at your business and your account, then presents three priorities within 7 days. You then decide on the package, from audit to management.
Your Google Ads audit, in 7 days.
Enter your website address and your goal. A consultant looks at your business and your account, then shows you where to start.
Request my free diagnosticWeb First RankGoogle Ads audit
What you receive
- A look at your account or your project
- A suitable campaign structure
- Three measurable priorities, presented by a consultant
Layout example: the real audit is adapted to your account.
Day 7Audit and conversion trackingDay 30Campaigns live, first reportDay 90Optimisation on real dataMonth 12Annual review
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