More than 65% of app downloads come from searches in app stores.
This means that if you don't invest in ASO, you are missing out on the biggest discovery channel available for your app.
Every user ends up going through the app store to download your application.
Whether users arrive at your app page through search engines, social media ads, or other advertising channels, your app page plays a major role in convincing these users to download your app. A well-optimized app page will result in a higher conversion rate and lower investment costs for your advertising campaigns.
Overall, app retention rates are low and decreasing year by year.
However, the 30-day retention rate for organic installs is, on average, 25% higher than for non-organic installs, and it decreases much more slowly. Instead of wasting funds on user acquisition, more and more mobile marketers are turning to ASO and spending their advertising funds to retarget and engage higher-quality users.
So, being featured on the app stores is an opportunity that only a very few get. The more you follow ASO best practices, the higher the chance of being featured.
Statistics show that over the past year in the American App Store:
The top 30 applications in the Shopping category updated their icon almost 4 times.
Casual Games category apps updated their title at least once and their description twice.
ASO works! There is no doubt that, when executed carefully, App Store Optimization (ASO) can generate excellent results. It improves visits to your app page and massively increases the number of downloads.