Social Media Manager

Web First Rank - Social Media Manager
Social Media Manager

What does a Social Media Manager do?

A Social Media Manager is responsible for developing the digital image of the company by defining a communication strategy with the support of the marketing department.

After identifying the company's target audience, they select the platforms for presence, develop an action plan, and ensure constant control of the company's image on social media by communicating the right message at the right time.

Finally, they analyze the results of the strategy using quantitative data to continually improve the content based on the brand's expectations and the preferences of online audiences.

Social Media Manager

Main Responsibilities

  • Develop and implement social media strategy
  • Create and schedule engaging content
  • Analyze the performance of posts and campaigns
  • Interact with the online community and respond to messages and comments
  • Collaborate with other departments (marketing, sales, customer service)
  • Develop a social media schedule incorporating various business objectives
  • Enhance the brand's visual identity
  • Produce impactful visual, textual, and video content for social media
  • Manage crisis situations, including handling negative publicity
  • Maintain continuous competitive monitoring
  • Unify the brand community on social networks
  • Evaluate the results of the strategy and readjust it to increase its effectiveness
  • Conduct assessments of the achieved performances and share them with the client
Social Media Manager

- Excellent communication and writing skills.
- Community management skills.
- Knowledge of social media trends and best practices.
- Ability to analyze data and draw insights.
- Creativity and storytelling skills.

- Social media management platforms.
- Content creation tools (Canva, Adobe Creative Suite).