Digital Marketing Careers in Tunisia

Digital Marketing Careers

Social Media Careers

Social media managers play a key role in how a brand interacts with its online community. Their responsibilities include planning, developing, implementing, managing, and monitoring a company’s social media strategy. The goal is to increase visibility, strengthen marketing efforts, and drive sales. This also involves overseeing content creation, engaging with followers, and analyzing performance across social platforms.

Social Media Manager

A social media strategy expert who plans and runs campaigns to grow brand visibility and engagement across social platforms.

Community Manager

In charge of managing and growing a brand’s online community, engaging with the audience, and protecting the brand’s online reputation.
Digital Marketing Careers

Content Marketing Careers

Content marketing professionals create high-quality content designed to attract, engage, and retain a specific audience. Their work includes producing blog posts, articles, videos, white papers, e-books, webinars, and other content formats to support marketing goals. This field brings together writers, content managers, content strategists, and designers.

Content Manager

Oversees content creation, distribution, and overall content strategy to ensure consistency and engagement across digital platforms.

Web Content Writer

Specializes in creating web-optimized content designed to engage readers and improve search engine visibility.

Copywriter

Writes persuasive content for ads, sales pages, and other marketing materials, with a strong focus on conversion and impact.
Digital Marketing Careers

SEO & Paid Search Careers (SEO / SEA)

SEO and SEA professionals are essential in digital marketing. At the crossroads of technology, content, and marketing, they work to improve website visibility on search engines. SEO focuses on organic rankings, while SEA relies on paid advertising for faster results. Combined with other traffic acquisition strategies, these roles help build a strong online presence, attract qualified traffic, and increase conversions.

SEA Consultant

Optimizes search engine advertising campaigns by managing bids, keywords, and ads to maximize return on ad spend.

SEA Project Manager

Leads the setup and monitoring of paid search campaigns, working closely with teams and clients to align campaigns with business goals.

SEO Consultant

Analyzes and improves technical and content-related aspects of websites to boost visibility in search engine results.

SEO Project Manager

Coordinates all SEO activities, from planning to execution, while acting as a link between clients and internal teams.

Traffic Manager

Specializes in traffic acquisition and optimization across digital channels to improve conversions and sales.

SEO Specialist

Implements SEO strategies to improve search engine rankings and increase organic traffic.
Digital Marketing Careers

Web Design & Development Careers

Graphic designers, web integrators, and web developers work together to build websites that are both attractive and high-performing. Designers focus on visual identity, user interface (UI), and user experience (UX), while developers handle the technical side, programming, and functionality using various languages and technologies.

Turns design mockups into functional web pages by structuring visual and textual elements according to the web designer’s layouts.

Designs and builds websites and web applications, creating scalable and reliable digital solutions.

Creates engaging visual interfaces and user experiences for websites, balancing aesthetics with usability.

Designs and improves user journeys to deliver intuitive and engaging experiences across websites and applications.

Manages and maintains a website to ensure performance, security, updates, and smooth day-to-day operation.

Creates visual assets to enhance the visual appeal of marketing materials, both online and offline.

Digital Marketing Careers

Digital Project Management & Consulting Careers

Project management and consulting professionals oversee the planning, execution, and delivery of digital projects. They coordinate teams, manage budgets, and ensure projects are completed on time and within scope. Digital consultants also help businesses define their digital strategy, identify growth opportunities, and implement effective solutions. These roles require a strong understanding of the digital ecosystem and solid management skills.

Provides expert advice and strategic guidance to improve a company’s online presence and digital marketing performance.

Leads digital initiatives by coordinating resources, managing budgets, and ensuring project success.

Oversees the entire project lifecycle, from planning and strategy to execution and delivery.