Meta Ads Training

Web First Rank - Meta Ads Training
Meta Ads Training — Web First Rank
✦ New Training — July 2026
★★★★★ 4.9 · Trusted by 200+ clients

Master Meta Ads —
Campaigns that
convert.

Master advertising across Facebook, Instagram, WhatsApp and Messenger. Learn to target the right audiences, create high-performing creatives and drive your campaigns with data to maximize your ROI.

Platforms: 📘 Facebook 📸 Instagram 💭 Messenger
July 2026
3 days · 20 hours
National Certificate
All Levels
Reserve my spot → View the program
Meta Ads Training
Master Meta advertising
in 3 days
📅
Next session
April 2026
⏱️
Duration
3 days · 20 hours
🌐
Format
Online / In-person
🏅
Certification
National Certificate
🎯
Audience
All Levels
990 DT
680 DT
Pay in 2 installments
Reserve my spot →
3,2Md
Active users
on Meta / month
+320%
Average ROI reported
after the training
10M+
Active advertisers
on Facebook Ads
20h
Of intensive training
100% hands-on
Why this training?

Meta Ads is the most
powerful lever
in paid social.

With 3.2 billion active users, the Meta ecosystem — Facebook, Instagram, WhatsApp and Messenger — represents the largest advertising opportunity in the world.

Yet most advertisers waste their budget because they fail to master targeting, campaign structure, the Pixel and bid optimization. They get clicks, but no conversions.

This training gives you everything you need to build profitable campaigns: from strategy to analysis, including creative production, retargeting and automation with Meta AI.

🎯 The Meta Ads funnel mastered

👁️
Awareness (TOFU)
Broad audiences · Reach · Video Views
🤔
Consideration (MOFU)
Traffic · Engagement · Leads
🛒
Conversion (BOFU)
Purchases · Sign-ups · Calls
🔁
Retargeting
Custom Audiences · Lookalike
📊
Analysis & Optimization
ROAS · CPA · A/B Testing
Training objectives

What you will master
by the end of the 3 days

🏗️
Structure high-performing Meta Ads campaigns from A to Z
🎯
Precisely target the right audiences at the right moment
🎨
Create high-converting ad creatives and copy
📊
Analyze, optimize and maximize the ROAS of your campaigns
Skills you gain

What you will learn

Techniques tested on hundreds of real campaigns.

Set up the Meta Pixel, Conversions API and custom events
Master the Campaign / Ad Set / Ad structure and the 2026 Meta objectives
Build Custom and Lookalike audiences and ultra-precise interest segments
Write ad hooks and create scroll-stopping creatives
Set up advanced retargeting strategies to maximize conversions
Manage bids, optimize budget and reduce CPA
Use Advantage+ campaigns and Meta AI to automate delivery
Analyze key metrics: ROAS, CPA, CPM, CTR and Frequency in Ads Manager
Run creative and audience A/B tests to iterate quickly
Build professional performance reports for your clients or management
Full program

3 days to become a
Meta Ads expert.

Each day alternates between theory, live demos on Ads Manager and hands-on workshops on real campaigns.

3 intensive days
20h of content
100% practical & actionable
1 national certificate
DAY 1 Meta Ads Fundamentals & Technical Setup 7 hours ›
  • The Meta Ads ecosystem: Facebook, Instagram, WhatsApp, Messenger — Meta Business Suite & Ads Manager
  • Campaign structure: Campaign / Ad Set / Ad and the 2026 Meta objectives
  • Meta Pixel: installation, verification and standard & custom events
  • Conversions API (CAPI) — tracking without third-party cookies
  • Core audiences (interests, behaviors), Custom Audiences, Lookalike and Advantage+ AI Audience
  • Hands-on workshop: create and configure your Ads Manager account, install the Pixel and build your first audience
DAY 2 Ad Creative, Formats & Conversion Strategies 7 hours ›
  • Meta ad formats: Image, Video, Carousel, Collection, Stories & Reels Ads
  • Lead Ads, Instant Experience, Messenger Ads & Click-to-WhatsApp
  • Ad copywriting: writing scroll-stopping hooks (AIDA, PAS)
  • Creative brief, collaborating with designers and generating copy with AI
  • Conversion & target-ROAS campaigns, bidding strategies and Advantage+ Shopping
  • Advanced retargeting: visitors, abandoned carts, existing customers
  • Hands-on workshop: build a complete conversion campaign with 3 A/B variants
DAY 3 Optimization, Analytics, Meta AI & Long-Term Strategy 6 hours ›
  • Read and interpret key metrics: ROAS, CPA, CPM, CTR, Frequency in Ads Manager
  • Custom columns, reports and Meta attribution vs Google Analytics 4
  • Horizontal and vertical scaling of winning campaigns
  • Detect and counter ad fatigue, Campaign Budget Optimization (CBO)
  • Meta Advantage+: automatic audiences and creatives, Automated Rules 24/7
  • Full audit of a real Meta Ads account & certification exam
  • Joining the Web First Rank Alumni community + access to exclusive resources
Tools you master

The full Meta Ads arsenal
in your hands.

Every tool is taught in context, on real campaigns, with concrete cases from client projects.

📊
Meta Ads Manager
Create, manage and optimize all your Meta advertising campaigns.
🔵
Meta Pixel & CAPI
Conversion tracking and Conversions API without relying on third-party cookies.
🎨
Meta Creative Studio
Create and test images, videos and ad assets within the Meta ecosystem.
🤖
Meta Advantage+
Smart automation of audiences, creatives and bids powered by Meta AI.
📈
Meta Business Suite
Centralized management of your pages, ad accounts and performance insights.
🛒
Meta Catalog & Shopping
Dynamic Ads and e-commerce campaigns with a synced product catalog.
🧪
A/B Testing Meta
Creative, audience and placement testing to iterate quickly and optimize results.
📋
Meta Analytics & GA4
Cross-channel attribution, advanced reports and ROAS performance dashboards.
Who is it for?

This training is made
for you if…

📈
Marketing Managers
You manage Meta Ads budgets and want to improve your ROAS, reduce your CPA and scale your campaigns.
🚀
Entrepreneurs & E-commerce Owners
You want to acquire customers at lower cost on Facebook and Instagram without depending on an agency.
💼
Freelancers & Consultants
You offer Meta Ads services to your clients and want to strengthen your expertise with certified methods.
🎓
Students & Career Changers
You are starting out in digital marketing and want one of the most in-demand paid social skills.
Your Trainer

Learn from someone who
manages real budgets.

This training is led by Aymen TURKI, Founder & CEO of Web First Rank. Aymen has run Meta Ads campaigns for more than 350 clients across Tunisia, France and internationally in dozens of different industries.

Every module comes from real cases: e-commerce, services, real estate, education and hospitality. You learn techniques that have generated measurable results, not theory.

Meta Ads Expert Facebook Blueprint Google Ads Expert SEO & GEO 15+ years of experience 350+ clients Tunisia Digital Awards
Aymen TURKI
Founder & CEO · Web First Rank
350+
Clients served
15+
Years of experience
320+
Projects delivered
4.9/5
Learner rating
Why choose WFR?

A training unlike
the others.

No theory slides. Everything happens on real campaigns, with real budgets and real results.

🖥️
Live on Ads Manager
Every module is demonstrated live on a real Ads Manager account. You see exactly what to do, step by step.
🧪
Real client cases
All examples and exercises are based on real campaigns across varied sectors: e-commerce, services, real estate and hospitality.
🤖
Meta AI & Automation
You will learn to use Advantage+ features and Meta AI to automate your campaigns and save valuable time.
🏅
National certification
Earn a recognized certificate to showcase your skills on LinkedIn, your CV and with clients or employers.
📦
Exclusive resources
Campaign templates, audit checklists, creative briefs, an AI prompt library and ready-to-use reporting frameworks.
👥
Web First Rank Alumni Community
Join a network of active professionals, access training updates and keep growing after the session.
Testimonials

What they say
after the training.

★★★★★

"Before the training, I was burning my budget with no results. In 3 days, I understood structure, the Pixel and retargeting. My ROAS went from 1.2 to 4.8 in a month."

LB
Leila B.
E-commerce owner · Tunis
★★★★★

"Extremely hands-on training. You work directly in Ads Manager with real campaigns. The trainer knows his subject inside out and answers every question."

MK
Mohamed K.
Marketing Manager · Sfax
★★★★★

"I was able to bill my first Meta Ads clients two weeks after the training. The templates and frameworks provided saved me a huge amount of time."

RH
Rania H.
Marketing Freelancer · Sousse
Registration

Ready to build campaigns
that convert?

  • ✓
    Lifetime access to materials, slides and session recordings
  • ✓
    Ready-to-use Meta Ads campaign templates
  • ✓
    Campaign audit & launch checklists
  • ✓
    AI prompt library for advertising
  • ✓
    Recognized certificate upon completion
  • ✓
    Personalized follow-up with your expert trainer
  • ✓
    Access to the Web First Alumni community
Limited seats: only 8 spots left for the July 2026 session.
Request your Free Quote

🔒 Your data is 100% confidential. No spam.