Master SEO, GEO
& AI Search
Visibility.
Search is evolving faster than ever. Traditional search engines are no longer the only gateways to online visibility. Millions of users now rely on ChatGPT, Claude, Gemini and Perplexity to discover information, products and services.
— This is exactly what this training teaches.
Delivered by Web First Rank, one of the leading SEO, GEO and Digital Marketing training organizations in Tunisia, North Africa and the MENA region. With 15+ years of experience, 350+ clients served and projects across 15+ countries.
ChatGPT & AI Search
SEO Has Changed.
GEO Is The Next Evolution.
For more than two decades, SEO focused on helping websites rank within traditional search engines. Today, AI platforms are fundamentally changing how information is discovered.
ChatGPT, Claude, Gemini and Perplexity increasingly provide direct answers instead of displaying lists of links. These systems select, summarize and cite the most authoritative, trustworthy and well-structured sources.
If your content ranks on Google but never appears in AI-generated answers, you are already losing visibility.
This training teaches you how to win on both fronts simultaneously — traditional search and AI-powered answer engines.
The Evolution of Search
Generative Engine Optimization
Explained.
Generative Engine Optimization (GEO) is the discipline of optimizing websites, content and digital assets to increase the likelihood of being cited, referenced and recommended by AI-powered search systems.
Unlike traditional SEO — which focuses on ranking positions in search results — GEO focuses on becoming part of the answer itself. When a user asks ChatGPT a question, GEO determines whether your business is the one being cited.
GEO focuses on:
- Bing & Yahoo
- Traditional Search Engines
- ChatGPT
- Claude
- Gemini
- Perplexity
- Google AI Overviews
SEO drives traffic. GEO drives influence.
Combining both creates a powerful competitive advantage that very few organizations currently possess.
What You Will Master
By the end of this training, you will have the skills to compete on every search frontier — traditional and AI.
Practical Skills You Can
Apply Immediately.
Every skill is taught through real-world implementation on actual websites and projects.
Identify which sources AI systems trust and understand why they cite specific websites.
Analyze AI-generated answers and uncover the entities and content patterns behind them.
- Technical SEO
- Crawl Analysis
- Core Web Vitals
- Semantic Optimization
- Content Performance
- ChatGPT & Claude
- Gemini & Perplexity
- Google AI Overviews
- HTML5 Semantic Structure
- Hierarchical Headings
- Schema Markup & Rich Snippets
- Entity-Based Content
- Experience signals
- Expertise & Authoritativeness
- Trustworthiness
- GEO Performance Tracking
3 Intensive Days To Become
an SEO & GEO Specialist.
Built around real-world cases and immediate hands-on application. Every workshop uses actual websites.
- Understanding LLMs & Language Models
- AI Search Engines & New Crawlers
- Retrieval Systems & AI Discovery
- Opportunities & Risks
- Market Trends & Future Outlook
- Crawl Budget & Indexation
- Server Logs Analysis
- Technical Errors & Core Web Vitals
- HTML5 & Semantic Markup
- Schema & Structured Data
- Entity Optimization
- AI-Powered Keyword Research at scale
- Analyze your current Google & AI visibility
- Extract AI citations and identify optimization opportunities
- ChatGPT, Claude, Gemini & Perplexity evaluation criteria
- Trust signals & citation patterns
- Search Intent Mapping
- Entity SEO & Topic Clusters
- Topical Authority
- Knowledge Graph Optimization
- GEO Articles & Service Pages
- Landing Pages & FAQ Pages
- Knowledge Assets
- Experience & Expertise signals
- Authoritativeness & Trustworthiness
- Prompt Engineering for SEO & GEO
- Optimize one of your existing pages using GEO and E-E-A-T methodologies
- Build a complete GEO content framework for your business
- Track visibility across Google, ChatGPT, Gemini & Perplexity
- Google Analytics 4 for SEO & GEO
- Search Console Advanced Analysis
- AI Mentions & Citations Monitoring
- Entity Recognition
- Brand Visibility Tracking
- AI Visibility Dashboards
- Sustainable visibility strategies
- Knowledge Graphs & Future AI Systems
- Authority Building Roadmap
- Final Practical Project on your website
- Apply everything learned to a real case
- Earn your Professional Certificate
Built for Professionals Who
Refuse to Be Left Behind.
Learn From Someone Who
Practises What He Teaches.
This training is led by Aymen TURKI, Founder & CEO of Web First Rank. Aymen has spent more than 15 years helping organizations improve their online visibility through SEO, Digital Marketing and Growth Strategies.
He is among the early adopters and practitioners of GEO in North Africa and the MENA region. Every technique taught in this training has been tested and validated on real client projects.
Everything You Need
In One Programme.
- GEO Templates & Checklists
- Prompt Libraries
- AI Workflows
- Audit Frameworks
What They Say After
Training.
"After only three days of training, my website started appearing in Perplexity responses for several of my target keywords. The ROI was immediate."
"The GEO module completely changed how I think about search visibility. I now optimise every piece of content for AI citation — not just Google rankings."
"An outstanding program covering everything from technical SEO to advanced GEO implementation. Highly practical and immediately applicable."
Frequently Asked
Questions.
Ready To Dominate Google
& AI Search?
- Rank Higher on Google
- Increase AI Search Visibility
- Get Cited by ChatGPT
- Appear in Gemini & Perplexity
- Build Topical Authority
- Strengthen E-E-A-T Signals
- Future-Proof Your Strategy
- Join the WFR Alumni Network
Your Registration
Includes Everything.
🔒 Your data is 100% confidential. No spam.







