SEO & GEO Training

SEO & GEO Training — Web First Rank
✦ New Training — July 2026
★★★★★ 4.9/5  ·  Trusted by 350+ clients across multiple industries

Master SEO, GEO
& AI Search
Visibility.

Search is evolving faster than ever. Traditional search engines are no longer the only gateways to online visibility. Millions of users now rely on ChatGPT, Claude, Gemini and Perplexity to discover information, products and services.

"How do I become the source that AI engines recommend and cite?"
— This is exactly what this training teaches.

Delivered by Web First Rank, one of the leading SEO, GEO and Digital Marketing training organizations in Tunisia, North Africa and the MENA region. With 15+ years of experience, 350+ clients served and projects across 15+ countries.

📅 July 21, 2026
⏱ 3 Days · 20 Hours
🌐 Online or In-Person
🏅 National Certificate
🎯 Open to All
SEO & GEO Training
Dominate Google,
ChatGPT & AI Search
📅
Next Session
July 21, 2026
⏱️
Duration
3 Days · 20 Hours
🌐
Format
Online / In-Person
🏅
Certification
National Professional Certificate
🎯
Audience
Open to All Professionals
990 TND
680 TND
Flexible Payment Available
Reserve Your Seat →

SEO Has Changed.
GEO Is The Next Evolution.

For more than two decades, SEO focused on helping websites rank within traditional search engines. Today, AI platforms are fundamentally changing how information is discovered.

ChatGPT, Claude, Gemini and Perplexity increasingly provide direct answers instead of displaying lists of links. These systems select, summarize and cite the most authoritative, trustworthy and well-structured sources.

If your content ranks on Google but never appears in AI-generated answers, you are already losing visibility.

This training teaches you how to win on both fronts simultaneously — traditional search and AI-powered answer engines.

The Evolution of Search

2000s — Early SEOKeywords, meta tags, basic on-page optimization.
2010s — Technical SEOMobile-first, page speed, structured data, E-E-A-T.
2024+ — GEO EraAI engines generate answers. Being cited = new visibility.
🚀 Where We Train YouMaster SEO + GEO to dominate the entire search landscape.

Generative Engine Optimization
Explained.

Generative Engine Optimization (GEO) is the discipline of optimizing websites, content and digital assets to increase the likelihood of being cited, referenced and recommended by AI-powered search systems.

Unlike traditional SEO — which focuses on ranking positions in search results — GEO focuses on becoming part of the answer itself. When a user asks ChatGPT a question, GEO determines whether your business is the one being cited.

GEO focuses on:

AI Readability Semantic Clarity Entity Optimization Structured Content Citation-Worthiness Knowledge Graph E-E-A-T Signals
🔵 Traditional SEO
  • Google
  • Bing & Yahoo
  • Traditional Search Engines
Success Metric: Higher rankings and organic traffic.
🔴 GEO — New Discipline
  • ChatGPT
  • Claude
  • Gemini
  • Perplexity
  • Google AI Overviews
Success Metric: AI mentions, citations and recommendations.

What You Will Master

By the end of this training, you will have the skills to compete on every search frontier — traditional and AI.

🤖
Understand AI Search Systems & LLMs
✍️
Optimize Content for AI-Generated Answers
🏗️
Build GEO-Friendly Website Structures
📊
Integrate GEO Into Your Marketing Strategy

Practical Skills You Can
Apply Immediately.

Every skill is taught through real-world implementation on actual websites and projects.

🔍
AI Source Analysis

Identify which sources AI systems trust and understand why they cite specific websites.

🧩
Prompt Reverse Engineering

Analyze AI-generated answers and uncover the entities and content patterns behind them.

🔎
Advanced SEO Auditing
  • Technical SEO
  • Crawl Analysis
  • Core Web Vitals
  • Semantic Optimization
  • Content Performance
🤖
AI Search Optimization
  • ChatGPT & Claude
  • Gemini & Perplexity
  • Google AI Overviews
🏗️
GEO Content Structuring
  • HTML5 Semantic Structure
  • Hierarchical Headings
  • Schema Markup & Rich Snippets
  • Entity-Based Content
E-E-A-T Optimization
  • Experience signals
  • Expertise & Authoritativeness
  • Trustworthiness
  • GEO Performance Tracking

3 Intensive Days To Become
an SEO & GEO Specialist.

Built around real-world cases and immediate hands-on application. Every workshop uses actual websites.

3 intensive days
20h of content
100% practical
1 professional certificate
DAY 1 SEO Fundamentals & Introduction to GEO 7 Hours
AI Search Fundamentals
  • Understanding LLMs & Language Models
  • AI Search Engines & New Crawlers
  • Retrieval Systems & AI Discovery
The Evolution From SEO To GEO
  • Opportunities & Risks
  • Market Trends & Future Outlook
Automated SEO Audits
  • Crawl Budget & Indexation
  • Server Logs Analysis
  • Technical Errors & Core Web Vitals
GEO Technical Foundations
  • HTML5 & Semantic Markup
  • Schema & Structured Data
  • Entity Optimization
🛠 Practical Workshop
  • AI-Powered Keyword Research at scale
  • Analyze your current Google & AI visibility
  • Extract AI citations and identify optimization opportunities
DAY 2 Semantic Optimization, E-E-A-T & GEO Content Strategy 7 Hours
How AI Selects Sources
  • ChatGPT, Claude, Gemini & Perplexity evaluation criteria
  • Trust signals & citation patterns
Advanced Semantic SEO
  • Search Intent Mapping
  • Entity SEO & Topic Clusters
  • Topical Authority
  • Knowledge Graph Optimization
AI-Friendly Content Creation
  • GEO Articles & Service Pages
  • Landing Pages & FAQ Pages
  • Knowledge Assets
E-E-A-T Optimization
  • Experience & Expertise signals
  • Authoritativeness & Trustworthiness
  • Prompt Engineering for SEO & GEO
🛠 Practical Workshop
  • Optimize one of your existing pages using GEO and E-E-A-T methodologies
  • Build a complete GEO content framework for your business
DAY 3 Analytics, GEO Monitoring & Long-Term AI Visibility Strategy 6 Hours
Measuring SEO & GEO Performance
  • Track visibility across Google, ChatGPT, Gemini & Perplexity
  • Google Analytics 4 for SEO & GEO
  • Search Console Advanced Analysis
GEO Visibility Audits
  • AI Mentions & Citations Monitoring
  • Entity Recognition
  • Brand Visibility Tracking
  • AI Visibility Dashboards
Long-Term GEO Strategy
  • Sustainable visibility strategies
  • Knowledge Graphs & Future AI Systems
  • Authority Building Roadmap
🏅 Certification Assessment
  • Final Practical Project on your website
  • Apply everything learned to a real case
  • Earn your Professional Certificate

Built for Professionals Who
Refuse to Be Left Behind.

📈
Digital Marketers
Stay ahead of SEO and GEO trends while helping clients achieve maximum online visibility across search and AI platforms.
🚀
Entrepreneurs & Business Owners
Get your company to appear not only on Google but also inside AI-generated answers where your next clients are searching.
🔎
SEO Specialists
Future-proof your expertise and master GEO — the next evolution of search that is reshaping the industry right now.
✍️
Content Managers & Copywriters
Create content that AI systems understand, cite and recommend — turning every article into a citation opportunity.
💼
Marketing Consultants
Integrate GEO services into your offering and create additional value that your clients cannot find elsewhere.
🎓
Students & Career Changers
Acquire one of the most sought-after digital skills of the coming years and position yourself ahead of the market.

Learn From Someone Who
Practises What He Teaches.

This training is led by Aymen TURKI, Founder & CEO of Web First Rank. Aymen has spent more than 15 years helping organizations improve their online visibility through SEO, Digital Marketing and Growth Strategies.

He is among the early adopters and practitioners of GEO in North Africa and the MENA region. Every technique taught in this training has been tested and validated on real client projects.

15+ Years Experience 350+ Clients 15+ Countries SEO Specialist GEO Specialist Google Ads Expert AI Search Consultant Tunisia Digital Awards
AT
Aymen TURKI
Founder & CEO · Web First Rank
350+
Clients supported
15+
Years of experience
320+
Projects delivered
15+
Countries served

Everything You Need
In One Programme.

💻
100% Practical Training
Every module is based on real-world implementation. No theoretical filler — only applicable techniques.
GEO Methods Tested on Real Websites
All techniques have been validated on actual client projects across multiple industries.
🏅
Professional Certification
Earn a nationally recognised certificate to showcase your expertise to employers and clients.
📦
Exclusive Resources
  • GEO Templates & Checklists
  • Prompt Libraries
  • AI Workflows
  • Audit Frameworks

What They Say After
Training.

★★★★★

"After only three days of training, my website started appearing in Perplexity responses for several of my target keywords. The ROI was immediate."

AM
Ahmed M.
SEO Manager
★★★★★

"The GEO module completely changed how I think about search visibility. I now optimise every piece of content for AI citation — not just Google rankings."

SB
Sarra B.
Content Creator
★★★★★

"An outstanding program covering everything from technical SEO to advanced GEO implementation. Highly practical and immediately applicable."

KH
Karim H.
Marketing Director

Frequently Asked
Questions.

What is GEO?+
Generative Engine Optimization (GEO) is the process of optimizing content and websites for visibility inside AI-powered search systems such as ChatGPT, Claude, Gemini and Perplexity.
Is GEO replacing SEO?+
No. GEO complements SEO. Traditional search engines continue to send traffic. GEO ensures you are also present inside AI-generated answers. The future belongs to organizations that master both.
Do I need prior SEO experience?+
No. The training is designed to be suitable for both beginners and experienced professionals. The programme starts with fundamentals before progressing to advanced GEO strategies.
Which AI platforms are covered?+
The training covers ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews — the leading AI-powered search systems currently shaping the industry.
Will I learn technical SEO?+
Yes. The program includes comprehensive technical SEO modules covering auditing, crawling, indexing, Core Web Vitals and server log analysis.
Will I receive a certificate?+
Yes. Participants who successfully complete the training receive a National Professional Certificate that can be used on LinkedIn, CVs and with clients.
Can I apply these techniques immediately?+
Absolutely. The entire training is designed around practical implementation. Every workshop uses real websites and produces deliverables you can act on the following day.

Ready To Dominate Google
& AI Search?

  • Rank Higher on Google
  • Increase AI Search Visibility
  • Get Cited by ChatGPT
  • Appear in Gemini & Perplexity
  • Build Topical Authority
  • Strengthen E-E-A-T Signals
  • Future-Proof Your Strategy
  • Join the WFR Alumni Network
Reserve Your Seat → Limited seats · May 21, 2026 Request Free Quote

Your Registration
Includes Everything.

Lifetime Access to Training Materials
Session Recordings
Personalized Follow-Up
Professional Certification
GEO Templates & Checklists
Prompt Libraries
Exclusive AI Visibility Frameworks
WFR Alumni Community Access
Limited Seats Available. Enrollment is limited to ensure a personalized learning experience.
Request Your Free Quote

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