Digital Marketing Training
— Master Every Channel.
Become a key player in digital marketing. Manage high‑performing campaigns, generate more traffic, leads, and online sales. A practical, certified, and business‑oriented program.
Marketing Expert
What you will master
by the end of the training
5 days to become a
Digital Marketing Expert.
An intensive, practical curriculum built around real‑world cases and hands‑on workshops.
- Understanding the digital landscape in 2026: AI, data, and evolving consumer behavior
- Overview of channels: SEO, SEA, social media, email, content marketing
- Setting SMART objectives and defining KPIs
- The AARRR funnel: Acquisition, Activation, Retention, Referral, Revenue
- Workshop: build a multichannel strategy for a real business case
- Storytelling and brand positioning: building a memorable brand
- Editorial strategy: content plans for blogs, social media, emails, newsletters
- Content marketing & SEO: create content that attracts traffic and drives growth
- Workshop: build an editorial calendar, content plan, and brand messaging framework
- Google Ads: campaign structures, keyword strategy, bidding, optimization
- Meta Ads (Facebook & Instagram): audience targeting, A/B testing, ad creatives
- Conversion funnels: build acquisition systems for leads and sales
- Workshop: create and simulate ad campaigns on real scenarios
- Google Analytics 4: user behavior, conversion tracking, performance analysis
- Google Tag Manager: implement measurement systems efficiently
- Key metrics: CTR, CPA, ROAS, conversion rate – interpret and act
- AI‑powered automation: ChatGPT, workflows, email automation
- Workshop: create automated nurturing and engagement sequences
- Comprehensive business case: develop a complete digital marketing strategy
- Performance audit: identify strengths, weaknesses, and opportunities
- Strategic recommendations and growth action plans
- Final assessment and award of the Web First Rank Professional Certificate
This training is for you if…
Learn from experienced
practitioners


A practical, certified
and business‑focused training
Our methodology is built on learning by doing: over 80% practice, real cases, and personalized coaching.
What they say after
the training.
"This training helped me structure my entire digital strategy. My campaigns are now 3x more effective. Very concrete and actionable."
"I loved the automation and AI module. I cut 50% of the time spent on repetitive tasks and can now focus on strategy."
"An incredibly comprehensive training with passionate trainers. I gained skills I apply every day. Highly recommended."
Frequently asked
questions
Ready to accelerate
your digital career?
- ✓Lifetime access to materials, slides, and recordings
- ✓Private Alumni community
- ✓Personalized coaching from expert trainers
- ✓Recognized Professional Certificate
- ✓Exclusive resources: templates, frameworks, checklists

