✦ Certifying training — Date to be announced
Digital Marketing Training
— Master every channel.
Become a key player in digital marketing. Run high-performing campaigns, drive traffic, generate leads and sell online. A hands-on, certifying, business-focused training. Just starting out or want a complete overview? This training covers every channel. To go deeper on a specific topic (GEO/AEO, AI agent automation, Claude Code & Design), discover our specialized Masterclasses further down this page.
December 2026
5 days · 20 hours
Professional Certificate
Open to All
WFR
Digital Marketing Training
Become a digital
marketing expert
marketing expert
Next session
December 2, 2026
Duration
5 days · 20 hours
Format
Online / In-person
Certification
Professional Certificate
Audience
Open to All
Custom quote
Payment in multiple installments available
Tools you'll master:
Google Ads
Meta Ads
GA4
SEO
Email Marketing
ChatGPT
Automation
Learning objectivesWhat you will master
What you will master
by the end of the training
Develop a complete strategy
Build a structured marketing roadmap aligned with business goals and the customer journey.
Launch and manage campaigns
Optimize SEO, Google Ads, social media, email and content marketing campaigns.
Measure performance
Define KPIs and track marketing effectiveness with professional analytics tools.
Master Google Analytics 4
Track user behavior, conversions and marketing performance in real time.
Automate marketing activities
Use AI and automation tools to boost productivity and efficiency.
Build lasting visibility
Create a long-term digital presence that generates traffic, leads and revenue.
Full program
5 days to become a digital marketing expert.
An intensive, hands-on curriculum built around real cases and practical workshops.
5 days of training
20h of content
80% hands-on & applicable
1 professional certificate
DAY 1
Foundations and digital strategy
4 hours
›
- Understanding the digital landscape in 2026: AI, data, evolving consumer behavior
- Overview of channels: SEO, SEA, social media, email, content marketing
- Setting SMART objectives and KPIs
- The AARRR funnel: Acquisition, Activation, Retention, Referral, Revenue
- Workshop: building a multichannel strategy on a real business case
DAY 2
Content Marketing and brand strategy
4 hours
›
- Storytelling and brand positioning: building a memorable brand
- Editorial strategy: content plans for blogs, social media, email, newsletters
- Content Marketing & SEO: creating content that drives traffic and growth
- Workshop: building an editorial calendar, a content plan and a brand messaging framework
DAY 3
Digital advertising and customer acquisition
4 hours
›
- Google Ads: campaign structures, keyword strategy, bidding, optimization
- Meta Ads (Facebook & Instagram): audience targeting, A/B testing, ad creatives
- Conversion funnels: building acquisition systems for leads and sales
- Workshop: creating and simulating ad campaigns on real scenarios
DAY 4
Data, tracking and marketing automation
4 hours
›
- Google Analytics 4: user behavior, conversion tracking, performance analysis
- Google Tag Manager: implementing measurement systems effectively
- Key metrics: CTR, CPA, ROAS, conversion rate — interpreting and acting on them
- AI automation: ChatGPT, workflows, email automation — an introduction to structured prompting (the CODO framework) for reliable early use of AI in marketing
- Workshop: building automated nurturing and engagement sequences
DAY 5
Strategic workshop and certification
4 hours
›
- Full business case: developing a complete digital marketing strategy
- Performance audit: identifying strengths, weaknesses and opportunities
- Strategic recommendations and growth action plans
- Final assessment and award of the Web First Rank Professional Certificate
After this training, go furtherThree specialized Masterclasses
Three specialized Masterclasses
to go beyond the fundamentals.
Who is this for?
This training is made for you if…
Entrepreneurs and executives
Grow your business and improve customer acquisition.
Marketing professionals
Strengthen your expertise and accelerate your career.
Freelancers and consultants
Expand your service offering and improve results for your clients.
Students and career changers
Acquire highly sought-after digital skills.
Your trainersLearn from experienced
Learn from experienced
practitioners
Aymen TURKI
Founder & CEO, Web First Rank
SEO
GEO
AI Marketing
Growth
Google Ads
Strategy
15+
Years of experience
200+
Clients supported
Sana BOUAICHA
Digital Communication & Content Strategy Expert
Editorial SEO
UX SEO
Content Marketing
Branding
User Experience
12+
Years of experience
150+
Content projects
Why Web First Rank?A hands-on, certifying training
A hands-on, certifying training
focused on business results
Our teaching approach is built on "learning by doing": over 80% hands-on practice, real cases and personalized coaching.
80% hands-on
Exercises, case studies and collaborative workshops for immediate application.
Recognized certification
Earn a Web First Rank Professional Certificate that boosts your profile.
Post-training follow-up
Ongoing support, exclusive resources and access to the Alumni community.
TestimonialsWhat they say after
What they say after
the training
★★★★★
"This training helped me structure my entire digital strategy. My campaigns are now 3 times more effective. Very concrete and actionable."
★★★★★
"I loved the module on automation and AI. I've cut the time spent on repetitive tasks by 50% and can now focus on strategy."
★★★★★
"An incredibly thorough training with passionate trainers. I picked up skills I apply every day. Highly recommended."
FAQ
Frequently asked questions
Is this training suitable for beginners?
Yes, the program is designed for all levels, from beginners to experienced professionals.
Can I take the training online?
Yes, interactive live online sessions are available.
Will I receive a certificate?
Yes, you will receive an official Web First Rank Professional Certificate.
Do we work on real projects?
Absolutely, hands-on application is at the core of the program.
What tools are used?
Google Analytics 4, Google Ads, Meta Ads, ChatGPT, automation platforms, and more.
Is the number of participants limited?
Yes, enrollment is limited to guarantee quality and personalized support.
Do you offer post-training follow-up?
Yes, follow-up support and coaching are provided after the training.
Can this training be financed?
Depending on your status, professional training agreements can be arranged.
RegistrationReady to accelerate
Ready to accelerate
your digital career?
- ✓Lifetime access to materials, slides and recordings
- ✓Private Alumni community
- ✓Personalized coaching by expert trainers
- ✓Recognized Professional Certificate
- ✓Exclusive resources: templates, frameworks, checklists
Limited seats: only 6 seats left for the December 2026 session.
Request Your Free Quote