3 Reasons Why Your Content Marketing Is Failing
Are you dissatisfied with the results you’re getting from your content marketing efforts?
You’re not alone. A lot of business owners are unhappy with the results they’re getting, even though they think they’re doing all the right things:
- Sending out newsletters
- Updating their social media
- Checking search engine rankings
- Trying to engage with their audience
- Putting effort into blogging
You’d think that a product or service as great as yours would sell itself, but unfortunately, the detail is in the content marketing.
And yours is failing to deliver.
So, let’s look at why.
You Aren’t Doing Anything Different
Let’s use fast food restaurants as the example.
Clean eating is big at the moment, and everyone knows the benefits of plant-based diets and eating all things green.
Yet fast food restaurants like McDonald’s are servings millions of customers every single day. Even though we all know that their food is bad for us.
Why are they doing so well?
Because they put a whole lot of effort into their content marketing. They set themselves apart from their competition and made permanent impressions in the minds of their target audience.
And you can do it, too.
Make Your Content Compelling by Using the Right Approach
Your content has to be valuable, useful, compelling, and different.
Sometimes you have to take a step back from the rules and processes of content creation and focus more on the actual content and how it resonates with your target audience.
It has to mean something. It has to make a difference.
Why bother updating your social media? Why bother sending out newsletters?
Every minute there are 300 hours of video uploaded to YouTube, 347,222 Tweets, and 4 million “likes” on Facebook.
How on earth are you supposed to stand out amongst all of that?
3 Ways To Make Your Content Marketing Great
If you’re trying as hard as you get to make your content marketing a success, and you feel like you’re doing everything right, but it’s still got giving you the results you want…
Your content marketing isn’t failing because you aren’t trying hard enough.
It’s failing because it’s the same as everyone else’s. There’s nothing unique about it, nothing that set’s it apart and makes people remember you.
Do you want to start making content that’s high-quality and has a lot of engagement?
Of course, you do. Here’s how.
1. Accept You’ll Need to Change Course and Dive Deeper
Not many people like change and it can often be uncomfortable. But sometimes you have to go outside your comfort zone to get the results you want.
Changing your course and delving a little deeper means:
- More money
- More time
- More work
I know none of those things are good, but I promise it will be worth it! If you put in just a little bit more money, time and effort means your content marketing will provide much more of a return.
If you’re always putting out Facebook posts or Tweets at the same time every day, try something different. Experiment with timing. Do a podcast. Go live on Facebook.
If the content strategies you’ve always used aren’t working, then what’s the harm in trying something new?
Even if they cost more money, it will be worth it for the return on your investment.
2. Redirect Your Focus To Your Audience
You should be confident in your voice as an authority in your field. If you’re not confident yet, you need to develop it. It’s important. If you don’t feel like an authority, you won’t sound like on, and your audience will pick up on that.
Then they won’t trust you.
It requires a lot of effort on your part to develop this kind of authority. You’ll have to invest some time in understanding your audience and making sure you stay current on the topics in your industry.
One of the best ways to focus your attention on your audience is to take a look at all the blogs you can find in your current niche. You can see what’s going down well with the audience and what isn’t.
Looking at other blogs like this can help you to know what your audience wants. But remember the subject needs to be relevant and interesting to your audience.
You aren’t writing for the whole world.
You’re writing for your specific target audience.
Keep it niche, keep it current, keep it valuable.
3. Make Use of The Best Tools – And Only The Best
You probably have a lot of competition that is selling the same or similar products to you – big businesses and smaller companies. You need to stand out from them and set your brand apart from the other.
Here are a few tools you can use to do that:
- Answer the Public – This is a site that finds and maps keyword predictions and suggestions that are seen by people who search on Google. You can use this website to find out what questions your customers are asking.
- Quora – This is an information-sharing and learning site. Its collaborative, giving solutions provided by users (you) to the problems of real people (your target audience). Got involved.
- KW Finder – When you want to do some keyword research, KW Finder can provide you with the exact search volume data you need. It’s a really simple process and it will give you helpful results to find out what keywords you should use based on what your competition is doing.
- BuzzSumo – This is a great online tool that allows you to find out what content is most popular by website or topic. You can quickly and easily see what content is working well in a particular industry and see who the major influencers are.
Never Worry About Your Content Marketing Again
So now you’ve read through all the above tips and advice, what are you going to do next? What are you going to change or do differently?
You need to be prepared to step outside your comfort zone and change things up to see results.
If you don’t change your processes, you’ll always get the same results.
And if those results are terrible, well… you know the rest.
Set some time aside to think about how you can change course, focus on your target audience, and use some great tools that will help you get maximum impact.
You don’t have to accept failures or settle for average results when you can so easily achieve the amazing success you want.
You just have to know how to go about it.